You’ve probably taken a survey at some point that asks you how much you agree or disagree with something. In this guide, we’ll take you through everything you need to know about creating your own successful and effective Likert survey. While you might not immediately recognize the technical-sounding name, odds are high that you’ve taken quite a few of these in your lifetime. That’s where the Likert scale survey comes in. But if you want to go beyond those binary options and dig deeper into their thoughts and feelings, as well as get great data to inform your decisions, you need a different survey option. When you need to survey your customers, employees, or target market about their opinions, sometimes a simple yes or no answer will suffice.
